Case studies /
Campari The Aperitivo
Don't you just love the summer? Warm nights in the garden, days at the beach, holidays in the sun, having friends round for a barbecue, driving the car with all the windows open (or the top down, if you're lucky!) and just living your life at a slightly more relaxed pace.
There are so many things that make sweet summer days special, but for Jessica Alba, the face of this year's Passion For Campari promotional campaign, one thing that really sums up the favourite season is how she drinks her Campari.
But for us the main question was:
How would YOU enjoy Campari this summer?
Following on the success of previous year's Passion For Campari campaign, and 2007's Campari The Aperitivo starring Salma Hayek, for the third time we were asked for help with conducting an online market research, complimentary to printed mailer sent out to Campari enthusiasts all over UK.
What could be better than relaxing in the garden with good company, some tasty snacks and a long, cool Campari cocktail?
— we asked. We really didn't know. What we knew though was that that year, again -
Response was fantastic.
Hundreds of participants, lots of collected data, and two lucky Campari lovers winning the main prize - a luxury set of garden furniture. That summer was surely something special - at least in their gardens!
