Case studies /
Campari The Aperitivo
There is no better way to spend a perfect summer's evening than at one of English Heritage Picnic Concerts. Gather a group of friends and family and enjoy the world class music, relaxed atmosphere and breathtaking setting of Audley End or Kenwood House.
Jacques, a lightly sparkling cider with fruit, was one of the official sponsors of 2007 and 2008 UK's most prestigious picnic concert series - English Heritage Picnic Concerts and Tatton Park Picnic Concerts.
Unique way to spend a summer's evening.
Taking place at the spectacular English Heritage settings of England's most magnificent country houses, they attracted thousands of visitors looking for perfect backdrop to a picnic with friends and family. Accompanied by the sounds of thrilling world-class music being performed live at sunset by leading artists from the worlds of jazz, opera, classical music and entertainment, and ending with a spectacular fireworks display - who wouldn't want to be there?
Surely we were. Not exactly tasting the Jacques though, as our primary task was to provide digital documentation of the events, but saying we did not enjoyed the concerts would be a tremendous lie.
First things first.
Before though we were asked to design and send out a rich media email campaign, informing and reminding hundreds of previously subscribed people about forthcoming events.
The relaxed and stylish atmosphere at the English Heritage Picnic Concerts and Tatton Park Picnic Concerts provides the perfect environment for enjoying Jacques Cider with Fruit
— we convinced. But who needs convincing after all? Especially knowing that said relaxed atmosphere is going to be enlived by such names as Brian Wilson, Buena Vista Social Club, Diana Krall, Van Morisson, Royal Philharmonic Orchestra and others.
Using our dedicated Email Marketing System we provided not only a successful message sent out to crowds of concert-goers, but also extensive statistics including detailed delivery/open/bounce/unsubscription/click-through/forward rates.
